Solutions

How can I convince my inactive affiliates to get active again?

06/01/2024

Inactive affiliates can be a real source of concern and frustration. Badgering your PRAs to take action may actually cause more harm than good. But ignoring them could end up costing you dearly in the future. Some of SFI's biggest, highest-earning affiliates took MONTHS before deciding to become active with SFI.  


What convinced them?  


For many, it was their advisors who continued to send them weekly SFI newsletters, notices, etc.  After all, when sending email via the Referrals Report group mailer, it takes just as much effort to send a newsletter to one person as it does to a thousand.  So, we recommend you continue to include your whole team in your newsletter emails. Some may suddenly come to life because of that constant and regular flow of communication you initiated! 


Another, more casual option would be to send an E-Card specifically designed to encourage your sleeping affiliates to reconnect with you, log back into the Affiliate Center, and check out SFI's latest updates, enhancements, and programs. These fun, colorful "Inactive" E-Cards let your affiliates know you're thinking of them and would like to hear from them again. Just go to your Referrals Report, click the paper airplane icon in the row for your chosen affiliate, select INACTIVE from the E-Card category drop down menu and click the INITIATE button (see image below). Then simply follow the directions to create your E-Card and send to your affiliate.



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